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Most B2B companies (especially their sales teams) always clamour for “more leads.” However what they certainly want are “more quality leads”, which are nothing but leads that will move through the sales funnel and become “sales opportunities”.

In B2B sales, it’s all about the leads. The number and the quality.

Every business today prefers to have a richer sales pipeline full of qualified leads that are truly interested in their product or service. When looking to improve the quality of your company’s leads, one of the first things you need to take into consideration is the lead capture process.

Intelous offers a smart way to improve your lead capture process by using conversational AI.

This two-way multi-turn conversation will provide you with high-quality leads that yield increased sales.

Intelous’s Intelligent growth Assistants take into account the three key factors that ensure the quality of leads in the sales pipeline of your company.

The 3 Key Factors

TARGET. ENGAGE. QUALIFY

1. One way to get high-quality leads is to create marketing strategies that focus on your ideal persona. Focusing all your time, energy and funds on the people who are your potential customers not only gives quality leads but also improves your revenue growth.

In Intelous, we identify Target Members based on Persona Specific AI-powered discoveries. No matter how large or small, a buying group or target persona is made up of decision-makers, influencers, buyers and end-users. These roles have different levels of influence on the final purchase decision.

2. Quality leads are often a result of the effective engagement of a prospective target. It’s imperative to reach the right target at the right time and in a suitable medium.

The Intelous Revenue Engine uses Conversational AI that orchestrates engagement with Prospects to maximise the Engagement. It does this by Intelous consistently and persistently engaging with every lead with human-like conversations till they are ready to engage.

Intelous AI also helps your revenue team discover more sales opportunities and increase productivity while saving costs on headcounts.

3. Lead nurturing and qualification play an important role in the sales pipeline. Intelous helps you converse with each member of Target members via natural two-way multi-turn conversations across multiple channels. Intelous then interprets the intent and sentiment of the target’s response to qualify and set up meetings with members of the Buying Group.

Intelous’s AI Assistants help shorten the lead cycle, get leads to the bottom of the funnel within the minimum period, and automate the follow-up process. Reach out to accounts that have signalled potential interest through intent data — personalize account level and buying group level outreach with custom messaging and content.