Table explaining the B2B marketing funnel stages—TOFU (Awareness), MOFU (Consideration), and BOFU (Decision)—with key actions like attracting prospects, nurturing interest, and converting qualified leads. B2B Insights

By shruthi manoj | November 7, 2025

Decoding the B2B Lead Generation Funnel: Simplifying the Journey from Clicks to Customers

Master the B2B lead generation funnel with a clear guide to TOFU, MOFU, and BOFU stages. Learn how to attract the right audience, nurture them with targeted content, qualify leads with BANT, and convert high-quality prospects into customers. Perfect for marketers looking to improve lead quality, boost pipeline performance, and optimize their B2B buyer journey.

Account-Based Marketing

By Arkaprabha Pal | May 26, 2025

Accelerating ABM: Launch Targeted Campaigns in Under 24 Hours

Discover how Intelous empowers B2B marketers to deploy fully personalized Account-Based Marketing (ABM) campaigns in less than a day. Utilizing the proprietary A.T.O.M. framework—Accounts, Templates, Orchestration, Monitoring—Intelous streamlines the campaign process by leveraging AI-driven account selection, pre-built content templates, automated multi-channel orchestration, and real-time engagement analytics. This rapid approach enables marketing teams to act swiftly on buyer intent signals, outperform competitors, and demonstrate ROI faster than traditional methods.

Account-Based Marketing

By Arkaprabha Pal | May 22, 2025

Transform Your Marketing Leadership: 6 Creative Prompts for CMOs

Discover six AI-powered prompt templates designed to elevate your CMO communications— from strategic brand vision emails and concise board updates to thought-leadership LinkedIn posts, internal memos, and roundtable invitations. Use these ready-made prompts to articulate your vision, engage stakeholders, and inspire action with clarity and impact.

Account-Based Marketing

By Arkaprabha Pal | May 20, 2025

Marketing Directors, Let’s Lead: 6 Actionable Prompts to Elevate Your Campaigns

Discover six AI-powered prompt templates tailored for Marketing Directors—from internal memos and smart email triggers to ROI calculators, campaign analyses, cross-team coordination, and monthly round-ups—to streamline processes and drive better results.
Account-Based Marketing

By Arkaprabha Pal | May 5, 2025

What is the 4-Gate Lead Qualification Model?

Struggling with low-quality leads clogging your sales pipeline? Discover the 4-Gate Lead Qualification Model by Intelous—a proven framework designed to filter out unqualified leads and boost sales efficiency. Learn how Intent Verification, BANT Fit, Stakeholder Engagement, and Meeting Commitment can transform your lead management process.

Account-Based Marketing

By Arkaprabha Pal | May 3, 2025

ABM Unleashed: 6 Personalized Prompts to Win Cross-Functional Accounts

Six creative ABM prompts to personalize your outreach for operations, finance, marketing, and more—plus a simple workflow to map pain points, draft messages, and optimize your campaigns for cross-functional win rates.

Account-Based Marketing

By Arkaprabha Pal | April 30, 2025

Lead Generation Unplugged: 6 Creative Prompts to Turn Prospects into Engaged Leads

Elevate your lead-generation game with six AI-driven prompts—from crafting executive-level emails and follow-ups to designing multi-touch sequences and voicemails. These actionable templates help you personalize outreach, spark genuine conversations, and turn cold prospects into engaged opportunities. Click to transform your approach!

Account-Based Marketing

By Arkaprabha Pal | April 22, 2025

Inbound Marketers, Get Personal: 6 Warm Prompts to Nurture Your Leads

Stop sending generic nurture content. This post shares six AI‑ready prompt templates to inject true personalization into every inbound touchpoint—from first‑visit chat messages to multi‑stage email nurtures—so you can convert curious strangers into qualified leads without sounding robotic. Learn when to deploy each prompt, see real‑world examples, and grab the quick‑reference cheat‑sheet.

Account-Based Marketing

By Arkaprabha Pal | April 17, 2025

Outbound Marketers, Let’s Get Creative: 6 Prompts to Transform Your Cold Outreach

Cut through inbox noise in 2025 with six fresh prompt formulas that turn cold outreach into real conversation. From hyper‑personalized emails to LinkedIn DMs and voicemail scripts, this guide shows outbound marketers how to align with AI‑filtered inboxes, spark curiosity, and land more replies—complete with ready‑to‑copy examples you can test today.

AI in Sales

By Aadarsh K S | April 16, 2025

What Is Agentic GTM and Why It’s the Next Big Thing in 2025

Discover how Agentic GTM is transforming traditional go-to-market strategies by leveraging autonomous AI agents. This innovative approach enables real-time data analysis, hyper-personalized outreach, and integrated execution across channels, leading to accelerated efficiency and enhanced customer engagement. Learn why adopting Agentic GTM is essential for staying competitive in today’s dynamic B2B landscape.

AI in Sales

By Aadarsh K S | March 26, 2025

Orchestrating Success: How Intelous Unifies GTM for Next-Level Revenue Growth

In today’s fast-paced market, fragmented go-to-market (GTM) efforts can cost companies both time and revenue. At Intelous, we believe in transforming chaos into clarity. Our tagline, “The Unified GTM Orchestrator,” is more than a catchy phrase—it’s a commitment to streamlining your marketing, sales, and RevOps into one seamless, AI-powered experience.

Account-Based Marketing

By Arkaprabha Pal | March 13, 2025

Autonomous GTM: The End of Siloed Sales & Marketing?

GTM strategies can no longer afford to be static and reactive. Autonomous GTM shifts organizations to self-optimizing, AI-driven models where:

Account-Based Marketing

By Arkaprabha Pal | March 6, 2025

The 2025 GTM Guide: AI-Driven Success for B2B Marketers

87% of enterprises prioritize AI and machine learning as their #1 GTM investment. Companies leveraging predictive analytics saw a 10-25% revenue boost last year—AI-powered insights are no longer a luxury but a revenue driver. Real-time AI insights (like Retrieval-Augmented Generation, or RAG) are allowing businesses to personalize campaigns dynamically, with 35% of enterprises already on board. AI-driven dashboards eliminate sales-marketing misalignment, accelerating deal cycles by 25%.The reality? GTM strategies are being rebuilt from the ground up.

Account-Based Marketing

By Aadarsh K S | March 4, 2025

Beyond Cold Outreach: Why GTM Engineers Are Quietly Crushing Traditional Sales Teams

A GTM (Go-To-Market) Engineer is the missing link between sales, marketing, and automation—a hybrid role that blends AI-driven execution, automation, and multi-channel orchestration to drive predictable revenue.

Account-Based Marketing

By Arkaprabha Pal | February 27, 2025

Struggling with AI in Marketing? Here’s What 101 B2B Leaders Revealed

We surveyed 101 B2B marketing leaders across industries to uncover the following- the exact AI tools driving the highest ROI, where companies are seeing the most significant wins (and struggles),the AI trends that will shape 2025 and beyond.

Account-Based Marketing

By Arkaprabha Pal | January 16, 2025

ABM in 2025: How Hyper-Personalization Is Redefining Success

In 2025, Account-Based Marketing (ABM) is set to evolve with hyper-personalization at its core. Leveraging AI and machine learning, businesses can deliver tailored experiences to each account at scale, addressing challenges such as economic pressures, rising buyer expectations, and digital saturation. This approach moves beyond generic messaging, enabling real-time data integration and multi-channel strategies that resonate deeply with individual decision-makers. By adopting hyper-personalized ABM strategies, companies can enhance engagement, improve ROI, and navigate the complexities of modern B2B buying journeys.

Account-Based Marketing

By Aadarsh K S | December 18, 2024

What is a GTM Strategy? Simplified for Startups and Enterprises

A Go-To-Market (GTM) strategy is your blueprint for delivering products or services to the right audience efficiently and effectively. At its core, it’s about targeting, messaging, and execution. The 4 Core Pillars of GTM 2024 GTM: Lessons Learned (Successes & Failures) Successes from 2024 Failures from 2024 Emerging Tools and Platforms for 2025 How AI […]

AI in Sales

By Aadarsh K S | November 20, 2024

Signal-Based Selling: A RevOps Blueprint for Accelerating Sales in 2024

Discover the power of Signal-Based Selling to revolutionize your B2B strategy. Learn how leveraging intent signals, real-time insights, and AI-driven intelligence can help you target the right prospects, personalize outreach, and close deals faster. Transform the way you sell with actionable insights and practical strategies in this must-read blog.

Account-Based Marketing

By Arkaprabha Pal | November 14, 2024

How Cross-Functional Collaboration is the Future of Go-To-Market Success: A 2025 Perspective

Discover how cross-functional collaboration between Sales, Marketing, and Revenue Operations is reshaping GTM strategies in 2025. Learn actionable steps, real-world examples, and the role of AI in driving success.

Account-Based Marketing

By Aadarsh K S | October 15, 2024

The Rise of Multi-Channel Chatbots: Engaging Customers Across Platforms in 2024

Multi-channel chatbots are revolutionizing customer communication across industries. As we enter 2024, these AI-powered bots stream interactions on various platforms, from websites to social media. Discover how this technology enhances customer experience, boosts efficiency, and drives business growth.

Account-Based Marketing

By Arkaprabha Pal | September 19, 2024

Data Privacy and Compliance: Navigating Global Regulations in 2024

In today’s global market, data privacy is no longer optional. This blog explores how key regulations like GDPR and CCPA impact B2B sales and marketing, highlighting actionable strategies and compliance case studies from industry leaders. Discover practical steps your business can take to stay compliant, build trust, and avoid costly penalties in 2024.

Account-Based Marketing

By Arkaprabha Pal | September 11, 2024

How AI is Transforming Sales Funnel Automation for High-Velocity Sales in 2024

In 2024, AI redefines sales funnel automation, enabling businesses to achieve high-velocity sales and precision marketing. Explore how advanced sales enablement tools optimize every stage of the sales funnel, drive efficiency, and enhance customer engagement.

AI in Sales

By Aadarsh K S | September 3, 2024

Comparing Conversational AI Chatbots and Virtual Assistants: Which is Better for Employee Experience?

Discover how generative AI is revolutionizing B2B email marketing by enabling deeper personalization, automating complex campaigns, and refining lead scoring. Learn practical strategies and real-world examples that show how AI-driven tools like Intelous can enhance your marketing efforts and boost MQL success

B2B Insights

By Aadarsh K S | August 19, 2024

The Future of B2B Lead Generation -How Generative AI is Enhancing Email Marketing Strategies for MQL Success

Discover how generative AI is revolutionizing B2B email marketing by enabling deeper personalization, automating complex campaigns, and refining lead scoring. Learn practical strategies and real-world examples that show how AI-driven tools like Intelous can enhance your marketing efforts and boost MQL success

Account-Based Marketing

By Arkaprabha Pal | August 1, 2024

How Intelous AI is Using Generative AI to Enhance Its Content Strategy in 2024

At Intelous AI, we harness the power of advanced AI systems to transform content creation and engagement strategies, helping businesses stay ahead of the curve. Generative AI enhances efficiency and boosts customer engagement by automating and personalizing marketing efforts.

Full-Funnel Marketing

By Arkaprabha Pal | July 25, 2024

Does Aligning Sales and Marketing Goals Reduce Regret Buying in B2B?

Discover how Intelous AI can align sales and marketing for full-funnel ABM success to reduce buyer’s remorse in technology purchases. Learn the importance of value-framing content and drive sustainable revenue growth with our expert insights

Full Funnel Marketing

By Aadarsh K S | May 22, 2024

Sailing the Tides of 2024: Mastering B2B Marketing with Effective 10 Full-Funnel Strategies

In the ever-evolving realm of B2B marketing, 2024 beckons with a promise of both challenges and opportunities. As seasoned navigators of this dynamic landscape, we understand that success hinges on a strategic approach to full-funnel campaigns. Join us on this journey as we unveil the ten pivotal focus areas that will shape the triumphs of […]

Full Funnel Marketing

By Aadarsh K S | April 18, 2024

Revolutionizing Account-Based Marketing in 2024: IntelousAI’s Full Funnel Avatar Approach

In the fast-paced world of B2B marketing, traditional strategies are no longer enough to stay ahead. Enter IntelousAI, with its groundbreaking Full Funnel Avatar approach, poised to disrupt the status quo and redefine the future of account-based marketing (ABM) in 2024. Introduction: The Urgency for Change As we step into 2024, B2B marketers are grappling […]

Full Funnel Marketing

By Aadarsh K S | March 21, 2024

B2B Marketing Powerhouse: IntelousAI’s Game-Changing Approach to Funnel Dynamics

In B2B marketing, traditional funnels have long been seen as rigid structures, limiting the potential for genuine engagement. IntelousAI disrupts this norm, recognizing the shortcomings of conventional approaches in the marketing and sales realms.  This blog takes you on a journey through the significance of funnels, explores the complexities they pose, and reveals how IntelousAI […]

Full-Funnel Marketing

By Aadarsh K S | January 11, 2024

Beyond Chatbots: The Future of Full Funnel Marketing Revealed by IntelousAI

As we enter 2024, Full Funnel Marketing Campaigns are transforming the marketing landscape. IntelousAI is at the forefront of this shift, using advanced AI to redefine B2B interactions and reshape sales and marketing. Full Funnel Marketing has grown from a basic idea to a complex strategy that uses data-driven insights. IntelousAI is filling a gap […]

B2B Insights

By Aadarsh K S | December 18, 2023

Navigating B2B Marketing Success in 2024: 11 Key Insights for the Digital Frontier

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is not just an advantage – it’s a necessity. As we step into 2024, let’s explore 11 key insights that will guide you through the challenges and opportunities. Trend #1: Content as a Guide: Nurturing the Buying Journey Content remains the cornerstone of […]

AI in Sales

By Aadarsh K S | November 28, 2023

Beyond Sales Tactics: The Role of AI in the Future of Selling

In the ever-evolving sales era, one force stands out as a game-changer: Artificial Intelligence (AI). As we step into 2024, AI is not just a futuristic concept but a vital component of successful sales strategies. This blog post aims to shed light on the importance of AI in the current sales landscape and its profound […]

Full Funnel Marketing

By Aadarsh K S | November 8, 2023

Mastering Funnel Dynamics: How IntelousAI Redefines Full Funnel Funnel Dynamics

In B2B marketing, traditional funnels have long been seen as rigid structures, limiting the potential for genuine engagement. IntelousAI disrupts this norm, recognizing the shortcomings of conventional approaches in the marketing and sales realms.  This blog takes you on a journey through the significance of funnels, explores the complexities they pose, and reveals how IntelousAI […]

Revenue

By Aadarsh K S | October 31, 2023

Revolutionize Front-Line Revenue Teams: Unleashing Success with Intelous

In today’s rapidly evolving business landscape, revolutionizing front-line revenue teams is crucial for organizations to achieve remarkable success and drive sustainable growth. By incorporating innovative strategies and leveraging advanced technologies like Intelous, businesses can empower their revenue teams to exceed expectations and outperform competitors.  In this blog post, we will explore eight effective ways to […]

Account-Based Marketing

By Aadarsh K S | October 15, 2023

Why B2B Marketers Should Embrace Conversational AI in Their ABM Strategy

Conversational AI is revolutionizing the way businesses interact with customers, and its impact on B2B marketing cannot be ignored. Conversational AI refers to the use of chatbots, voice assistants, and other virtual assistants that can interact with customers in a natural, human-like way. In B2B marketing, conversational AI is being used to improve customer experience, […]

Account-Based Marketing

By Aadarsh K S | September 30, 2023

Account-based marketing – What trending new in 2023

Account-Based Marketing (ABM) has been gaining significant attention in the marketing world in recent years. In 2023, B2B companies are adopting this strategy more than ever to drive revenue and customer acquisition. ABM allows marketers to focus their efforts on a select group of high-value accounts rather than casting a wide net and has proven […]

Account-Based Marketing

By Aadarsh K S | September 11, 2023

Implementing Conversational AI in ABM

It is essential that you have the best account-based marketing strategy to reach your revenue growth goals. Conversational Marketing can be a powerful tool to draw in new prospects and satisfy leads in your sales pipeline. But conversational advertising can be expensive and time-consuming. Businesses are using conversational AI to sell account accounts. What is […]

Account-Based Marketing

By Aadarsh K S | August 29, 2023

4 ABM Strategies for your marketing!

Account-based marketing (ABM) offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. ABM (Account-Based Marketing) provides an excellent return on investment (ROI) because it helps organizations acquire, retain and grow high-value clients. What is account-based marketing (ABM)? Key account marketing or account-based […]

B2b Marketing

By Aadarsh K S | August 1, 2023

Artificial Intelligence: How It Is Used in B2B Marketing?

The first thing that most people associate with artificial intelligence is robots. Because big-budget novels and films tell stories of human-like machines that cause havoc on Earth. However, this is far from the truth. Artificial intelligence is built on the notion that human intelligence can easily mimic and execute tasks. These tasks can vary from […]

Intent Data

By Aadarsh K S | July 14, 2023

How Intent Data is used by revenue teams beyond the usual Website Insight data?

Buyer Intent Data is the cutting-edge sales intelligence tool that helps you get ahead of prospects’ subtle buying signals, positioning you to be first in the door to make your pitch. Do your prospects need help with creative marketing strategies? Are they looking for a digital marketing agency? Is there a competitor they’re considering that […]

Intent Data

By Aadarsh K S | July 2, 2023

Intent Data: Types of Intent data and how to collect it?

Intent data helps you identify the precise moment at which your prospects begin to move toward a goal. When a prospect takes a step in the direction of making a purchase, your sales team’s first responsibilities are to understand what their needs are and find ways to fulfil those needs. With Intent data, you can […]

B2B Insights

By Aadarsh K S | June 20, 2023

Redefining B2B Marketing: The Power of Personalization with Intelous

In today’s rapidly evolving digital landscape, where information flows incessantly and competition intensifies, B2B marketers are facing a daunting challenge: How do you stand out in a sea of messages and make a real impact? The answer lies in personalization, and Intelous’s Contact Enrichment capabilities are here to transform the way you engage with prospects, […]

Intent Data

By Aadarsh K S | June 15, 2023

How Intelous helps the Sales Team in Prospecting

Intelous brings a powerful human dimension to automation, allowing companies to set up an AI persona to converse with each of their marketing leads, engaging and qualifying via natural, two-way multi-channel conversations. The Conversational AI engine interprets the lead’s intention and sentiment and extracts key information to qualify leads. Why Intelous? When your Sales team […]

Intent Data

By Aadarsh K S | June 9, 2023

What Is Intent Data and why it is important?

It is a common misconception that all data is the same. At the core, there are two types of data: transactional and behavioural. While both types are important for providing an accurate picture of your customer behaviour, transactional data provides only limited insight into the customer finding its value limited to an immediate state — […]

Intent Data

By Aadarsh K S | May 26, 2023

The Rise of Intent Data: Unlocking B2B Marketing Success

In the vast expanse of the digital world, where data flows like an unending river and competition reaches new heights daily, B2B marketers are on a quest for the ultimate treasure: precision. How can you, amidst the constant barrage of information, pinpoint the prospects who are not just willing but eager to engage with your […]

Account-Based Marketing

By Aadarsh K S | May 3, 2023

The Future of ABM is Here: Why B2B Marketers Need to Embrace AI in Their Account-Based Marketing Strategy

The Evolving Landscape of B2B Marketing The landscape of B2B marketing has undergone a massive transformation in recent years, driven by the need for personalized and engaging interactions with target audiences. B2B businesses today are no longer content with generic marketing strategies and are instead adopting a more targeted approach to reach high-value accounts. This […]

B2b Marketing

By Aadarsh K S | March 29, 2023

Focusing on lead quality, not quantity. Why is it important?

Most B2B companies (especially their sales teams) always clamour for “more leads.” However what they certainly want are “more quality leads”, which are nothing but leads that will move through the sales funnel and become “sales opportunities”. In B2B sales, it’s all about the leads. The number and the quality. Every business today prefers to […]

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