The first thing that most people associate with artificial intelligence is robots. Because big-budget novels and films tell stories of human-like machines that cause havoc on Earth. However, this is far from the truth.

Artificial intelligence is built on the notion that human intelligence can easily mimic and execute tasks. These tasks can vary from the easiest to the most complex. Artificial intelligence was founded on the belief that humans can mimic and execute human cognitive activities.

AI is an integral part of our day-to-day lives. This can be seen in the technology we use, how we use it, and the algorithms we create. AI software may be used to interact with us every day in many ways. AI is the key to smart devices and wearable technology.

AI is not only for consumers. Artificial Intelligence doesn’t just benefit consumers. It can also be used to generate new revenue opportunities by revenue teams.

AI-powered Marketing or Intelligent marketing?

AI makes marketing easy for your business. It analyzes large quantities of disparate data to identify patterns, correlations, and trends that can inform business decisions. We’ll now examine some of the areas artificial intelligence can be useful for:

1. Intelligent Marketing: AI is capable of analyzing data and identifying trends much more quickly than humans. AI allows you to target your ads more precisely and understand their effectiveness. AI can gather information from all the marketing campaigns and can be used to A/B-test creative messaging and help you allocate your marketing budget.
   
2. Predictive Analytics: With so many data streams into their business every day, marketing teams have difficulty generating insights. AI marketing tools enable marketing teams to make use of this data by using prediction analytics. This uses machine learning, algorithms models, datasets, and other techniques to predict future behaviour. This will allow digital marketing teams to understand which products consumers will be interested in and then allow them to better position campaigns.
   
3. Conversational Experience with chatbots: Chatbots are being used to complement customer service agents due to their natural language processing by AI. Chatbots with the help of Conversational AI will be able to respond quickly and accurately to customers who have more complex questions. They will be able to leverage historical data and previous questions to deliver personalized results. This frees up customer service agents for more complex requests that may require more human nuance. With AI-driven Conversation Automation solutions, savvy Marketing teams can scale personalized engagements with leads that help drive conversation-qualified opportunities for their Sales teams.
   
4. Enhance Customer Service: AI programming offers great opportunities to improve customer experience. The AI can help the customer get messages at right time, faster with instant replies. By utilizing its utility, a digital assistant can strengthen customer loyalty.
   
5. Bidding for Programmatic Media: Marketing teams frequently face the problem of deciding where and how to place messages and advertisements. Marketing teams can build informed plans that are based on user preferences. However, these teams are often not flexible and agile enough to change the plan immediately based on the latest consumer information. This is why marketers are turning to AI marketing for help.
   
6. Account-Based Market Solutions: ABM allows you to get the most out of your ABM without relying solely on relationship management. Personalized to another level via firmographic data and segmentation data. ABM allows you to get more from your ABM by persistent outreach, solving problems, sharing testimonials from customers and offering solutions.

Marketing Strategy Using AI to Integrate

An efficient conversational-marketing strategy should be both engaging and knowledgeful for customers as well as informative and actionable for Marketing staff. The use cases mentioned above can be used for your omnichannel marketing strategies based on your requirement.

The majority of digital marketers feel that AI marketing tools are more effective when they are integrated into their existing marketing strategy than used as a standalone tactic. AI marketing tools allow you to optimize steps in your marketing strategy that may be labour-intensive or high-risk, like data analysis.

Incorporating AI to fill in these “blind areas” allows digital marketers to leverage these forward-thinking methods to elevate their marketing and also build on the foundations of past successful digital marketing techniques.

Intelous : ABM powered by conversational AI

Intelous is an ABM platform powered by Conversational AI that helps businesses across the globe scale faster with Account-Based Marketing solutions. Intelous allows you to identify and discover target accounts, organize one-to-one discussions with target groups, and engage in human-like, two-way dialogue in real-time or on buyers’ time to boost productivity, increase performance, and ultimately drive revenue opportunities.